Dynamics 365 Marketing - Austral Dynamics

Dynamics 365 Marketing

Posted On March 28th, 2022

Dynamics 365 Marketing

Dynamics 365 Marketing elevates customer experiences, allowing you to orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty.

Dynamics 365 Marketing consists of two primary modules – Real-time Marketing and Outbound Marketing, along with event management. Both modules include capabilities to create graphical email and design interactive customer journeys to support marketing initiatives.

Real-time Marketing

  • A scalable platform that allows you to engage with customers in real-time
  • Communicate through email and mobile channels using customer signals and rich profile data.
  • Access to a wide range of data sources (including text and image) to customise messages 
  • By using mobile channels to facilitate text messages and enable push notifications, you can interact with your customers on their preferred communication channels

Outbound Marketing

  • Easily integrate your business’ sales and marketing activities in today’s world of B2B marketing automation
  • Email marketing, customer journeys, lead scoring, marketing pages and social posting all in one centralised module
  • Convert prospects into qualified leads through automated lead scoring
  • Optimise all social media channels including Facebook, Instagram, Twitter and LinkedIn
  • Use customer feedback to improve your CRM activities through powerful Customer Voice online surveys
  • Improve the efficiency of large-scale event planning through registration and attendance management features
  • Host webinars on Microsoft Teams to leverage the power of virtual communication in today’s digital world
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